Playing to the World's Biggest Audience
出版社：University of California Press
Introduction: Media Capital in Chinese Film and Television 1. The Pan-Chinese Studio System and Capitalist Paternalism 2. Independent Studios and the Golden Age of Hong Kong Cinema 3. Hyperproduction Erodes Overseas Circulation 4. Hollywood Takes Charge in Taiwan 5. The Globalization of Hong Kong Television 6. Strange Bedfellows in Cross-Strait Drama Production 7. Market Niches and Expanding Aspirations in Taiwan 8. Singapore: From State Paternalism to Regional Media Hub 9. Reterritorializing Star TV in the PRC 10. Global Satellites Pursuing Local Audiences and Panregional Efficiencies 11. The Promise of Broadband and the Problem of Content 12. From Movies to Multimedia: Connecting Infrastructure and Content Conclusion: Structural Adjustment and the Future of Chinese Media
In this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture. Reaching beyond national frameworks, Curtin examines the prospect of a global Chinese audience that will include more viewers than in the United States and Europe combined. He draws on in-depth interviews with a diverse array of media executives plus a wealth of historical material to argue that this vast and increasingly wealthy market is likely to shake the very foundations of Hollywood’s century-long hegemony. Playing to the World’s Biggest Audience profiles the leading Chinese commercial studios and telecasters, and delves into the operations of Western conglomerates extending their reach into Asia. Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization.
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