This is the first textbook on social network analysis integrating theory, applications, and professional software for performing network analysis (Pajek). Pajek software and datasets for all examples are freely available, so the reader can learn network analysis by doing it. In addition, each chapter offers case studies for practicing network analysis. The book will enable the reader to gain the knowledge, skills, and tools to apply social network analysis in all social sciences, ranging from anthropology and sociology to business administration and history. ======== Table of contents Part I. Fundamentals 1. Looking for social structure 2. Attributes and relations Part II. Cohesion 3. Cohesive subgroups 4. Sentiments and friendship 5. Affiliations Part III. Brokerage 6. Center and periphery 7. Brokers and bridges 8. Diffusion Part IV. Ranking 9. Prestige 10. Ranking 11. Genealogies and citations Part V. Roles 12. Blockmodels Appendix 1. Getting started with Pajek Appendix 2. Exporting visualizations Appendix 3. Shortcur Key Combinations

A cocktail party. A terrorist cell. Ancient bacteria. An international conglomerate. All are networks, and all are a part of a surprising scientific revolution. Albert-László Barabási, the nation's foremost expert in the new science of networks, takes us on an intellectual adventure to prove that social networks, corporations, and living organisms are more similar than previously thought. Grasping a full understanding of network science will someday allow us to design blue-chip businesses, stop the outbreak of deadly diseases, and influence the exchange of ideas and information. Just as James Gleick brought the discovery of chaos theory to the general public, Linked tells the story of the true science of the future.