本书是最新的大众传播学教材，吸纳了国际传播学界最新的理论和研究成果，比以前的版本更加重视前沿问题，比如媒介角色研究、传播的全球化、受众接受问题、媒介行为的评价等。本书的最大特点是媒介理论放在大众传播理论的中心位置。它按照历史的线索对大众传播理论进行了权威的介绍，描述了大众传播理论两大主要流派——经验学派和文化批判学派的产生和发展过程，对这两种学术传统是如何支持媒介文化运动的发展进行了总结性陈述，同时提出了一种将二者结合起来的新的媒介传播理论。 　　本书的作者是两位很出色的美国传播学教授。巴兰（Stanley J.Baran）在广播电视和电影研究方面获过很多奖项。戴维斯（Dennis K.Davis）博士是媒体研究的教授，多次获美国的传播学教学奖。这本书的叙述方式和思维逻辑独到、内容表述上简单洁明晰、体例也很新颖，每一章都提供相关的“重要人物及其著作”介绍。 　　本书适合作为新闻传播专业的大众传播学课程的核心教材或参考书，对广大新闻从业人员也不失为一本很好的案头书。我们推出这套原版教材就是希望学习者能够原汗原味地去理解和把握西方传播学的精髓和妙处。 强力推荐：Mass Communication Theory: Foundations, Ferment, and Future 英文原版火热发售

“I finally understand what the poets have written. In spring, moved to passion; in autumn only regret.” For young Peony, betrothed to a suitor she has never met, these lyrics from The Peony Pavilion mirror her own longings. In the garden of the Chen Family Villa, amid the scent of ginger, green tea, and jasmine, a small theatrical troupe is performing scenes from this epic opera, a live spectacle few females have ever seen. Like the heroine in the drama, Peony is the cloistered daughter of a wealthy family, trapped like a good-luck cricket in a bamboo-and-lacquer cage. Though raised to be obedient, Peony has dreams of her own. Peony’s mother is against her daughter’s attending the production: “Unmarried girls should not be seen in public.” But Peony’s father assures his wife that proprieties will be maintained, and that the women will watch the opera from behind a screen. Yet through its cracks, Peony catches sight of an elegant, handsome man with hair as black as a cave–and is immediately overcome with emotion. So begins Peony’s unforgettable journey of love and destiny, desire and sorrow–as Lisa See’s haunting new novel, based on actual historical events, takes readers back to seventeenth-century China, after the Manchus seize power and the Ming dynasty is crushed. Steeped in traditions and ritual, this story brings to life another time and place–even the intricate realm of the afterworld, with its protocols, pathways, and stages of existence, a vividly imagined place where one’s soul is divided into three, ancestors offer guidance, misdeeds are punished, and hungry ghosts wander the earth. Immersed in the richness and magic of the Chinese vision of the afterlife, transcending even death, Peony in Love explores, beautifully, the many manifestations of love. Ultimately, Lisa See’s new novel addresses universal themes: the bonds of friendship, the power of words, and the age-old desire of women to be heard. From the Hardcover edition.

The classic of common-sense economics. "Enormously broad in scope, pithily weaving together threads from Galbraith and Gandhi, capitalism and Buddhism, science and psychology."-- The New Republic

A revelatory examination of the most significant demographic shift since the Baby Boom—the sharp increase in the number of people who live alone—that offers surprising insights on the benefits of this epochal change In 1950, only 22 percent of American adults were single. Today, more than 50 percent of American adults are single, and 31 million—roughly one out of every seven adults—live alone. People who live alone make up 28 percent of all U.S. households, which makes them more common than any other domestic unit, including the nuclear family. In GOING SOLO, renowned sociologist and author Eric Klinenberg proves that these numbers are more than just a passing trend. They are, in fact, evidence of the biggest demographic shift since the Baby Boom: we are learning to go solo, and crafting new ways of living in the process. Klinenberg explores the dramatic rise of solo living, and examines the seismic impact it’s having on our culture, business, and politics. Though conventional wisdom tells us that living by oneself leads to loneliness and isolation, Klinenberg shows that most solo dwellers are deeply engaged in social and civic life. In fact, compared with their married counterparts, they are more likely to eat out and exercise, go to art and music classes, attend public events and lectures, and volunteer. There’s even evidence that people who live alone enjoy better mental health than unmarried people who live with others and have more environmentally sustainable lifestyles than families, since they favor urban apartments over large suburban homes. Drawing on over three hundred in-depth interviews with men and women of all ages and every class, Klinenberg reaches a startling conclusion: in a world of ubiquitous media and hyperconnectivity, this way of life can help us discover ourselves and appreciate the pleasure of good company. With eye-opening statistics, original data, and vivid portraits of people who go solo, Klinenberg upends conventional wisdom to deliver the definitive take on how the rise of living alone is transforming the American experience. GOING SOLO is a powerful and necessary assessment of an unprecedented social change.

For undergraduate and graduate courses in derivatives, options and futures, financial engineering, financial mathematics, and risk management. Bridge the gap between theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Designed to bridge the gap between theory and practice, this introductory text on the futures and options markets is ideal for those with a limited background in mathematics. The eighth edition has been updated and improved - featuring a new chapter on securitization and the credit crisis, and increased discussion on the way commodity prices are modeled and commodity derivatives valued. MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。

A powerfully argued work that combines reporting, sociology, economics, and urban studies to show how the migration of workers from villages to urban centers has become one of the most significant forces in the world today. For the first time in history, there are now more people in the world living in cities than in rural areas, and many of them are clustering on the urban outskirts. Arrival City argues that this incredible movement of peoples, unfolding before our eyes, will be one of the most important trends in the twenty-first century. From Istanbul to Los Angeles, from Warsaw to Shenzhen, China, Doug Saunders shows how the success or failure of the immense communities forming on the fringes of traditional cities is having a profound effect on local, national, and international development.

在线阅读本书 Gather successful people from all walks of life-what would they have in common? The way they think! Now you can think as they do and revolutionize your work and life! A Wall Street Journal bestseller, HOW SUCCESSFUL PEOPLE THINK is the perfect, compact read for today's fast-paced world. America 's leadership expert John C. Maxwell will teach you how to be more creative and when to question popular thinking. You'll learn how to capture the big picture while focusing your thinking. You'll find out how to tap into your creative potential, develop shared ideas, and derive lessons from the past to better understand the future. With these eleven keys to more effective thinking, you'll clearly see the path to personal success.

What is the secret of talent? How do we unlock it? In this groundbreaking work, journalist and New York Times bestselling author Daniel Coyle provides parents, teachers, coaches, businesspeople—and everyone else—with tools they can use to maximize potential in themselves and others. Whether you’re coaching soccer or teaching a child to play the piano, writing a novel or trying to improve your golf swing, this revolutionary book shows you how to grow talent by tapping into a newly discovered brain mechanism. Drawing on cutting-edge neurology and firsthand research gathered on journeys to nine of the world’s talent hotbeds—from the baseball fields of the Caribbean to a classical-music academy in upstate New York—Coyle identifies the three key elements that will allow you to develop your gifts and optimize your performance in sports, art, music, math, or just about anything. • Deep Practice Everyone knows that practice is a key to success. What everyone doesn’t know is that specific kinds of practice can increase skill up to ten times faster than conventional practice. • Ignition We all need a little motivation to get started. But what separates truly high achievers from the rest of the pack? A higher level of commitment—call it passion—born out of our deepest unconscious desires and triggered by certain primal cues. Understanding how these signals work can help you ignite passion and catalyze skill development. • Master Coaching What are the secrets of the world’s most effective teachers, trainers, and coaches? Discover the four virtues that enable these “talent whisperers” to fuel passion, inspire deep practice, and bring out the best in their students. These three elements work together within your brain to form myelin, a microscopic neural substance that adds vast amounts of speed and accuracy to your movements and thoughts. Scientists have discovered that myelin might just be the holy grail: the foundation of all forms of greatness, from Michelangelo’s to Michael Jordan’s. The good news about myelin is that it isn’t fixed at birth; to the contrary, it grows, and like anything that grows, it can be cultivated and nourished. Combining revelatory analysis with illuminating examples of regular people who have achieved greatness, this book will not only change the way you think about talent, but equip you to reach your own highest potential.

The first make-or-break step in persuading anyone to do any thing is getting them to hear you out. Whether the person is a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades. Drawing on his experience as a psychiatrist, business consultant, and coach, and backed by the latest scientific research, author Mark Goulston shares simple but power ful techniques readers can use to really get through to people--whether they're coworkers, friends, strangers, or enemies. Getting through is a fine art but a critical one. With the help of this groundbreaking book readers will be able to turn the "impossible" and "unreachable" people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends.

The classic text on how to speak and write English 'correctly.' *** "In the preparation of this little work the writer has kept one end in view, viz.: To make it serviceable for those for whom it is intended, that is, for those who have neither the time nor the opportunity, the learning nor the inclination, to peruse elaborate and abstruse treatises on Rhetoric, Grammar, and Composition. To them such works are as gold enclosed in chests of steel and locked beyond power of opening. This book has no pretension about it whatever, -it is neither a Manual of Rhetoric, expatiating on the dogmas of style, nor a Grammar full of arbitrary rules and exceptions. It is merely an effort to help ordinary, everyday people to express themselves in ordinary, everyday language, in a proper manner."

Poorly Made in China is the tale of a modern-day gold rush and its consequences, the chronicling of a rising economic power and its path along a steep growth curve. Entertaining and eye-opening, the book highlights the extent to which culture affects business dealings, and the ultimately suggestion is that we may have more to be concerned about than product failures alone."

"Once upon a time, a very long time ago, Winnie-the-Pooh lived in a forest…" The world of Pooh is a world of enchantment. It is a world forever fixed in the minds and hearts of countless children — a world where Winnie-the-Pooh and his friends Piglet, Eeyore, Tigger, Kanga and the others share unforgettable adventures with Christopher Robin. Winnie-the-Pooh is filled with delight: Pooh goes hunting with Piglet, celebrates Eeyore's birthday, and accompanies Christopher Robin and the others on an "Expotition" to the North Pole. Through it all, Pooh remains the whimsical philosopher and staunch friend, captivating children as he has for generations.

Born in New York City in 1928, Stanley Kubrick began taking photographs when in high school. At sixteen, he sent a photograph he took of a newsstand after President Roosevelt's death to Look Magazine. The publication of the photograph marked the beginning of Kubrick's work for the magazine, which lasted until 1950, when Kubrick made his first 16mm documentary film. During those five years Kubrick completed dozens of photographic reportage assignments in New York City as well as abroad. The resulting thousands of negatives have remained in the archives of Look Magazine ever since. Kubrick's photographs vary in subject, but people are the central focus of attention, as is his commitment to narration. Whether capturing the meditative state of passengers in a series of portraits made in the New York subway, following famous boxer Rocky Graziano on the ring and in intimate moments, portraying the coming of age of socialite Betsy Von Furstenberg, or narrating the tale of a shoe-shine boy in the streets of New York City, Kubrick draws psychological portraits that combine drama, irony, and often mystery, anticipating his trademark cinematic style. If Kubrick's photographs are fascinating accounts of life in the late 1940s, they are also a major contribution to American photography of that era. At nineteen, Kubrick already had an immense talent in constructing complex compositions in which camera positioning and lighting played a crucial role. The book is introduced by an essay by Rainer Crone, who also edited the selection of photographs for this book. Crone is an expert on Kubrick's photographic work, and has already published a catalogue on this subject (see Related Titles below). An art historian, he gives context and examines Kubrick's photographs in relation to not only his later films but also the history of twentieth-century art and photography. Crone also wrote short introductions to most stories in the book. An invaluable contribution to the history of photography, this book explores how one of the most influential and successful film directors of our time used photography to master visual techniques and cultivate his signature style.

HOT. HOTTER. EXPLOSIVE! Not all sex positions are equal. Some are great for increasing arousal but not a good way to finish. Others are difficult to perform but offer a sensation like nothing else. Classics like missionary, doggy and cowgirl are great for achieving an orgasm but can become boring if that’s all you do night after night. How can you experience the best elements of each and every sex position? Don’t do just one — do a whole sequence! This book’s revolutionary approach to sex guides you position-by-position from arousal to building excitement to orgasmic finish like nothing you have ever experienced before. Sex Position Sequences shows how to master 60 different positions and transition from one position to the next so the mood only gets hotter and hotter right up to the heart-pounding climax.

This exciting new text teases out the common core of the cultural anthropological way of thinking, makes it explicit in a set of eleven questions, and uses those questions to enhance learning. Each question receives treatment in a brief chapter, accompanied by several exercises and classroom demonstrations. The textbook is intended to be accompanied by - and applied to - a reader, a few ethnographies, or a monograph with topical focus such as language, globalization, technology, art, or gender. The eleven questions that organize the text can be applied singly and cumulatively to address the cultures presented in the ethnographies or case studies chosen by each instructor. A comprehensive guide written by John Omohundro assists instructors who adopt this novel approach and suggests numerous examples of ethnographies and readers that would be effective companions for the text.

In the tradition of Kitchen Confidential and Waiter Rant , a rollicking, eye-opening, fantastically indiscreet memoir of a life spent (and misspent) in the hotel industry. Jacob Tomsky never intended to go into the hotel business. As a new college graduate, armed only with a philosophy degree and a singular lack of career direction, he became a valet parker for a large luxury hotel in New Orleans. Yet, rising fast through the ranks, he ended up working in “hospitality” for more than a decade, doing everything from supervising the housekeeping department to manning the front desk at an upscale Manhattan hotel. He’s checked you in, checked you out, separated your white panties from the white bed sheets, parked your car, tasted your room-service meals, cleaned your toilet, denied you a late checkout, given you a wake-up call, eaten M&Ms out of your minibar, laughed at your jokes, and taken your money. In Heads in Beds he pulls back the curtain to expose the crazy and compelling reality of a multi-billion-dollar industry we think we know. Heads in Beds is a funny, authentic, and irreverent chronicle of the highs and lows of hotel life, told by a keenly observant insider who’s seen it all. Prepare to be amused, shocked, and amazed as he spills the unwritten code of the bellhops, the antics that go on in the valet parking garage, the housekeeping department’s dirty little secrets—not to mention the shameless activities of the guests, who are rarely on their best behavior. Prepare to be moved, too, by his candor about what it’s like to toil in a highly demanding service industry at the luxury level, where people expect to get what they pay for (and often a whole lot more). Employees are poorly paid and frequently abused by coworkers and guests alike, and maintaining a semblance of sanity is a daily challenge. Along his journey Tomsky also reveals the secrets of the industry, offering easy ways to get what you need from your hotel without any hassle. This book (and a timely proffered twenty-dollar bill) will help you score late checkouts and upgrades, get free stuff galore, and make that pay-per-view charge magically disappear. Thanks to him you’ll know how to get the very best service from any business that makes its money from putting heads in beds. Or, at the very least, you will keep the bellmen from taking your luggage into the camera-free back office and bashing it against the wall repeatedly.

Hammer & Tickle*: A History of Communism Told Through Communist Jokes. 《红旗下的谈笑–政治笑话中的苏联史》 JOKES under communism were not just a welcome contrast to the dreariness of everyday life; they also helped undermine it. For example. “How do you deal with mice in the Kremlin?” “Put up a sign saying ‘collective farm’. Then half the mice will starve and the others will run away.” 苏联的共产主义社会中，政治笑话不仅是民众在无聊生活中找的乐子，它们也帮助民众化解苦难。比如这个：”如何赶跑克里姆林宫里的老鼠？”"在里面放个标牌，写上‘集体农场’四字，不多久大半老鼠会饿死，剩下的都逃之夭夭了。” Ben Lewis has collated some of the best, and best-known, jokes that were told under more than seven decades of communist rule. His work is based on more than 40 previously published collections ranging from underground selections, to those published by anti-communist émigrés, and a large sprinkling that appeared after 1989, once it was safe to air them. Ben Lewis的《红旗下的谈笑》收录并校订了一些优秀的政治笑话，它们在苏联七十多年统治下广为人知。这本书取材来自市面上四十多册的笑话集子，从当时地下流传的选集，到反共移民出版的著作，乃至1989年之后涌现的一大批书（那时候已经可以安全传播这些笑话了）。 Most make you giggle and groan in equal measure. It is worth remembering that in some countries and some eras, being overheard telling or laughing at just one of these jokes could mean you died in a labour camp; there are plenty of jokes about that too. “Who built the White Sea canal [Stalin’s single most murderous slave-labour project]?” “The left bank was built by those who told the jokes, and the right bank by those who listened.” 书中大部分笑话令人笑过之后掩卷叹息。需知在某些国家、某些历史时期，讲笑话者若被有心人偷听或者仅仅无意谈笑之间就意味着你可能招来杀身之祸。书中就收录了许多有关于此的笑话–”是谁建了白海运河（斯大林草菅人命，下令劳改犯修建的一项工事）？”"说笑话的人建了左岸，听笑话的人建了右岸。” But the aim of “Hammer & Tickle” is not just to be amusing and poignant, but also to instruct. The author makes the (to him) rather depressing discovery that most communist-era jokes were just recycled versions of older ones. Take this example, which is told twice in the book: a flock of sheep approaches the Finnish border in a panic, pleading to be allowed entry. “Beria [Stalin’s secret police chief] has ordered the arrest of all elephants,” they explain. “But you’re not elephants,” reply the Finnish border guards in puzzlement. “Yes, but try explaining that to Beria.” That sounds spot-on for the Soviet Union in the 1930s. But it can be traced to a Persian poet in 12th-century Arabia, where it involves a fox running away from a royal ordinance that in theory applies only to donkeys. 但《红旗下的谈笑》一书并非简单陈述这些可笑可叹之事，作者还立意于说教。他发现大部分共产主义时代的笑话都仅仅是过去说法的翻版，这让他很失落。比如这个在书中出现两次的笑话：一群惊慌的羊来到芬兰边界，请求进入对方国境，说：”贝利亚（斯大林的秘密警察头子）下令逮捕所有的大象。”芬兰边防士兵惊道：”可你们不是大象呀！”"没错，不过你得跟贝利亚解释。”这个笑话产生于1930年代的苏联，但可以追根溯源至12世纪一位波斯诗人的著作，它就讲到只针对猴子的忠诚诫令导致狐狸逃亡的故事。 Unfortunately, Mr Lewis is not content to laugh and remember. He wants a “serious comparative study” of the subject. It is tempting to think that he is joking, and that his theoretical elaborations about the true significance of communist-era jokes are a subtle parody of the way that modern literary critics so often miss the point of the texts they write about. It is almost comical to read his po-faced but pointless consideration of whether jokes about Stalin predated Stalin’s own jokes-almost comical, but not quite. 可惜Lewis先生并不满足于记录，他弄巧成拙，想对这些笑话做”严肃的比较学研究”。如果他只是开玩笑那也罢了，大家会以为他这么说只是想假模假样的构建复杂的理论，用来阐述这些笑话的重大意义，借此巧妙地嘲讽当下的某些批评家——他们通常对自己研究的文本一窍不通。然而当他一本正经要考证关于斯大林的笑话是否出现在斯大林之前时，那种不得要领的劲儿让人喷饭，却多少有点无趣。 If Mr Lewis is indeed joking, he pushes it too far. The potted histories of communism he provides as context are leaden and sometimes sloppy. The travelogue of his meetings with jokesters across the Eastern block is fun at first but then becomes dull. In particular, the conceit of linking his research to the ups and downs of his relationship with a tiresomely pro-communist (and humourless) girlfriend from East Germany is jarringly intrusive and self-referential. 如果Lewis先生真是在开玩笑，那他未免矫枉过正了。他阐释笑话，给出的却是模糊乃至粗糙的历史语境。他的旅行见闻讲座，描述了他与来自东欧各个共产主义国家的笑话提供者会面的场景，一开始引人发噱，之后却变得无聊。此外，他还认为自己的研究历程伴随着他与女友感情的起起落落——他说女朋来自东德，是一名支持共产主义的讨厌鬼（并且没有幽默感）——这样的描写与全书非常不协调，并且过于私人化了。 No matter: rather than worrying about whether humour was ultimately a safety-valve for communism or subversive of it, the reader can skip ruthlessly and concentrate on the jokes, and the remarks people have made about them. “Jokes against the Party constitute agitation against the Party,” raged Matvei Shkiriatov, a zealous Stalinist, at a Central Committee Meeting in January 1933. That was echoed by Hitler’s propaganda chief, Josef Goebbels, in 1939, when he wrote: “We will eradicate the political joke.” But they didn’t. 不过没关系，读者没有必要关心这些笑话究竟是不是民众不满共产主义的出气筒或颠覆政权的炮弹，你大可跳过这部分，并专注政治笑话本身及政客对它们的评论。狂热的斯大林主义者Matvei Shkiriatov就在1993年1月的一次中央委员会上盛怒咆哮：”取笑我党就是反党！”1939年，这咆哮在希特勒的宣传部长约瑟夫•戈培尔那儿激起回声，他写道：”要奋力消灭政治笑话。”他最终未能成功。 Many of the jokes told about past Soviet leaders are now told about Vladimir Putin (Stalin appears to him in a dream and says: “I have two bits of advice for you: kill your opponents and paint the Kremlin blue.” Putin asks, “Why blue?”). The world would be a poorer place without the jokes sparked by ridiculous yet ruthless rulers. But Russia would be a lot happier. 如今，许多笑话中的苏联领导人换成了普京（有一个是这么说的：斯大林托梦普京：”我给你两条小小的建议：整死你的对手并把克里姆林宫漆成蓝色。”普京问：”为何是蓝色？”*）这些笑话产生于荒诞而粗暴的社会，世界如果没有了它们将会很无趣，不过现在的俄罗斯人好歹开心许多。