《创新者的基因》内容简介：创新能企业带来巨大的竞争优势，甚至引发产业革命。创新者是如何做到的？我该如何去做？今天的企业家都不得不思考这些问题。《创新者的基因》的作者与“创新大师”克莱顿•克里斯坦森合作完成了一项历时八年的研究，采访和调查了杰夫•贝佐斯等研发出革命性新产品和服务的首创者，试图追踪创新商业思想的来源。 作者的目标并不在于调查每一个公司的策略，而是深入创新者的思想，探索他们的思考方式。他们研究了这些创新者职业生涯中最有价值的创新性商业构想的产生过程，并在此基础上，总结出了五项发现技能：联想、发问、观察、实验、建立人脉；只要掌握它们，就能把创新者的基因植入体内。《创新者的基因》具有很强的实用性和启发性，无论对于个人，还是对于团队，在激发创新能力方面，都将非常有帮助。

柳比歇夫的治学，博大精深，既是一个狭隘领域的专家，又是个杂家。他的知识面究竟有多广，是很难测度的。 我不打算通俗地阐述他的思想或衡量他的贡献。我感兴趣的是另一个问题：他，我们同时代的人，一生干了那么多事，产生了那么多思想，这是用什么方法达到的？最后几十年（他是 82 岁时死的），他的工作精力和思维效率有增无减。 关键不是在数量上， 而在他是怎么样，用什么方法做到的。柳比歇夫对我最有吸引力的精粹、核心正是这个方法。他的工作方法是一个创举，不问他其余的工作和研究如何，这种工作方法是独立存在的。 从表面上看， 这是纯技术性的工作方法， 一点也不起眼。它是自然而然形成的，但几十年来它取得了精神上的力量。 它成为柳比歇夫生活的骨架。不仅保证了最高的效率，并且保证了最旺盛的生命力。

這是個講究創意的年代。企業無法創新、個人缺乏創意，都將使一切生存愈來愈吃力。絕大多數的人認為，只有天分高，或罕見地靈光乍現時，才會迸發創意；平凡如一般人，創意是可見而不可及的天賦，更別說要擁有源源不絕的創意了。但是，創作連連、創新不斷的劇場大師賴聲川卻認為：創意，其實是可以「練」的。賴聲川精煉二十多年來不斷令世人驚奇的創作經驗，首度公開他的私人練功祕笈─「創意地圖」，為讀者徹底剖析「開啟源源不絕創意」的方法。在創意地圖中，賴聲川將培養創意的訓練分為「創意概念（內容）」的培養和「表現手法（形式）」的訓練。他細緻剖析如何將生活中的習性、經驗、動機，藉由重新學會「如何看」，來貫通內心的神祕泉源，將障礙創意產生的「三毒」變成「三智慧」，並帶來取之不盡、用之不竭的創意。這回，賴聲川要帶領讀者走進「賴老師私塾」，深入「創意之道」的新天地。他透過旅行、生活、禪修的各種體驗、領悟與第一手經驗，分析膾炙人口的《如夢之夢》、《那一夜，我們說相聲》、《暗戀桃花源》等劇作創作過程。他也在書中分享與金庸、候孝賢、傅聰等華人世界重量級大師交談所獲得的啟發。

 这是一本能给你带来巨大思维转变的书。著名海龟交易员、全球畅销书《海龟交易法则》作者柯蒂斯•费思向读者展示了，世界上最优秀的交易员如何平衡右脑直觉和左脑理智的力量，运用全脑思维赚取丰厚利润；作者将交易心理学、风险控制和交易方法融为一体，帮助每个人寻找到一条通往财务自由的全脑交易之路。  在本书中你将了解到，应如何为你的交易提供一个坚实、理智的框架；如何克服“错误”的半脑思维；直觉在波段交易中有着怎样独一无二的价值；以及成功的交易员是怎样利用全脑思维优势，洞察市场结构和规律，并从中获利的。  作者将教会读者，当市场风险来袭时应如何保持良好心态，可谓是一部“投资心法秘籍”。

语言和音乐是与人类生活和文化紧密相关的方面。尽管音乐和语言的雏形可能存在于其它物种，例如燕雀，这些能力的复杂性和多样性却是人类独有的。因此，人类的进化极有可能为我们的大脑配备了特别适合语言和音乐习得的神经基础结构。音乐、语言和脑之间的交界面正是Aniruddh Patel撰写的这本既精彩又博学的著作的核心。 本书对目前已知的音乐与语言和脑相关的实证研究作了最好、最全面的总结。Patel博士对音乐和语言在元素、节奏、旋律、句法和意义等不同层面进行比较，并以此作为全书章节的结构线索。在每一个层面，作者首先介绍这两个系统的表征形式及其相互间的差异。然后在看似不同的表征背后，阐明它们认知加工和神经过程的相关性或一致性，并继之给出心理学和认知神经科学研究的证据。如此结构和表述，既富有思想，又不乏情趣。最后一章论及音乐和语言的进化，对这两个系统的发生发展及其对人类群体内交流之不同作用进行了阐述，所论深刻而有见地。

本书主要围绕“说重点，一分钟就够”的观点，给出了许多种行之有效的训练方法。作者就工作生活中最常见的提案、发问、商量、教导、道歉、指示、初次见面、责骂八种说话场景为例，具体介绍了如何在一分钟内快速高效地完成这些场景下的说话。透过本书您将学会： 1、在一分钟内讲出话题的关键句； 2、用十秒钟提出一个厉害的问题； 3、用一句话点出你的提案的诉求； 4、明确地表达歉意让人人都气消； 5、简洁地下指令让工作分配顺利； 6、构图式的商量让沟通更加圆融； 7、将负面的责骂转成正面的鼓励！

The human brain is more beautiful and complex than anything we could ever build but it's far from perfect. Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs are hard to shake and we prefer instant gratification to long-term gain. Dean Buonomano illuminates the causes and consequences of these "bugs" in terms of the brain's innermost workings and their evolutionary purposes. He then goes a step further, examining how our brains function - and malfunction - in the digital, predator-free, information-saturated, special effects-addled world that we have built for ourselves. Along the way, this lively, surprising tour of mental glitches and how they arise gives us the tools to hone our cognitive strengths while recognising our inherent weaknesses.

A surprising and intriguing examination of how scarcity—and our flawed responses to it—shapes our lives, our society, and our culture Why do successful people get things done at the last minute? Why does poverty persist? Why do organizations get stuck firefighting? Why do the lonely find it hard to make friends? These questions seem unconnected, yet Sendhil Mullainathan and Eldar Shafir show that they are all are examples of a mind-set produced by scarcity. Drawing on cutting-edge research from behavioral science and economics, Mullainathan and Shafir show that scarcity creates a similar psychology for everyone struggling to manage with less than they need. Busy people fail to manage their time efficiently for the same reasons the poor and those maxed out on credit cards fail to manage their money. The dynamics of scarcity reveal why dieters find it hard to resist temptation, why students and busy executives mismanage their time, and why sugarcane farmers are smarter after harvest than before. Once we start thinking in terms of scarcity and the strategies it imposes, the problems of modern life come into sharper focus. Mullainathan and Shafir discuss how scarcity affects our daily lives, recounting anecdotes of their own foibles and making surprising connections that bring this research alive. Their book provides a new way of understanding why the poor stay poor and the busy stay busy, and it reveals not only how scarcity leads us astray but also how individuals and organizations can better manage scarcity for greater satisfaction and success.

罗斯·泰勒将其为处于事业各个阶段的专业人士提供咨询所积累的丰富经验融于本书。她将带你走上自我改造之旅，帮你思路，重新找回对自己的判断力和能力的信心。全书像是一个富有生命力的练习计划，其中穿插有很多好玩且科学的心理小测验和鲜活有趣的真人真事，读起来一点不觉得枯燥，让你在本能中完成自我改变的每一个步骤，学到有用的知识和技巧。通过已广泛获得成功的四步方案，本书将引导你： 　　塑造良好的第一印象； 　　专心进行积极思维； 　　重拾个人的前进动力； 　　学会激励别人的秘诀； 　　开发自己的情感智力； 　　提高自己的人际交往技能； 　　应对冲突与愤怒； 　　有效应付难缠的人； 　　有创意地解决问题。 　　进而启发你变得更加积极、有创造力，更放松。

《高效学习:我们所知道的理解性教学》是美国斯坦福大学教授、奥巴马政府现行教育政策改革团队领导人琳达·达林-哈蒙德(Linda Darling-Hammond)与布里基·巴伦(Brigid Barron)等7位知名学者花了十多年的时间开展学习研究的成果。他们基于人是如何学习的理论观点，聚焦于阅读与素养、数学、科学这三大主要学科领域，从理论和实践层面探索了“理解性教学”的教学形式(基于项目学习、基于设计的学习和基于问题的学习)，阐释了在新技术的强大支持下，革新课堂学习环境，促进高效学习的策略以及影响这些策略有效性的因素与条件。他们还提出了变革学校体系，为理解性教学建立学校的主张。 点击链接进入英文版： Powerful Learning : What We Know About Teaching for Understanding

How is it that we can recognize photos from our high school yearbook decades later, but cannot remember what we ate for breakfast yesterday? And why are we inclined to buy more cans of soup if the sign says "LIMIT 12 PER CUSTOMER" rather than "LIMIT 4 PER CUSTOMER?" In "Kluge, "Gary Marcus argues convincingly that our minds are not as elegantly designed as we may believe. The imperfections result from a haphazard evolutionary process that often proceeds by piling new systems on top of old ones--and those systems don't always work well together. The end product is a "kluge," a clumsy, cobbled-together contraption. Taking us on a tour of the essential areas of human experience--memory, belief, decision making, language, and happiness--Marcus unveils a fundamentally new way of looking at the evolution of the human mind and simultaneously sheds light on some of the most mysterious aspects of human nature.

温伯格经典著作全新翻译 咨询公司首选培训参考书 在诙谐幽默中领悟与人相处之道 这是一本在全球咨询领域畅销多年的经典著作。它不仅仅是一本关于咨询的书，更是一本关于与人相处之道的书。本书作者通过对自己25年专业经验的总结和提炼，精辟地归纳出了各种规则、定律和原理，其中包括如何在竞争激烈的咨询市场中脱颖而出、如何为咨询服务定价和拓展市场、如何衡量咨询服务的有效性，以及如何处理咨询人员与客户的关系等。

叶茂中策划想（下卷），ISBN：9787111207566，作者：叶茂中营销策划机构 著

思维从来没有像现在这样重要，它直接决定着我们的行动，毫无疑问，你怎么想的你就会怎么去做。一个明智的思维会使你事半功倍，而一个保守落后的思维则会使你事倍功半，甚至一无所获。掌握剑走偏锋的思维方式和做事方法，敢于颠覆与重建思维秩序，反弹琵琶追求成功，是每一个35岁前意图成就一番事业的人在新时代应该上的必修课。本书从另类思维、职场规则、处世哲学、情感博弈四个方面，列举了66条紧跟时代潮流而且实用可行的明智思维，让人受益匪浅，受用终生。　　许多人终其一生在成功路上徘徊奋斗，甚至跌得头破血流，最终也没有找到走向成功的圭臬。原因是，在这条路上仅靠蛮干和苦干是行不通的，还需要闪耀着智慧火花的思维方法。所以，从现在起就培养你的明智思维吧！

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time.

创造性思维管理工具，有很强的可读性和趣味性，运用横向思维可以轻松地产生新想法、摆脱固有的思维模式和思维惯性。这本书打破了创新思维的神秘感，使创新变成一种可操作的技能。

Amazon.com A middle-aged neuroscientist walking down Bourbon Street spots a T-shirt that reads, "I don't know, so maybe I'm not." This stimulus zooms from eyes to brain, neuron by neuron, via tiny junctions called synapses. The results? An immediate chuckle and (sometime later) a groundbreaking book titled The Synaptic Self. To Joseph LeDoux, the simple question, "What makes us who we are?" represents the driving force behind his 20-plus years of research into the cognitive, emotional, and motivational functions of the brain. LeDoux believes the answer rests in the synapses, key players in the brain's intricately designed communication system. In other words, the pathways by which a person's "hardwired" responses (nature) mesh with his or her unique life experiences (nurture) determine that person's individuality. Here, LeDoux nimbly compresses centuries of philosophy, psychology, and biology into an amazingly clear picture of humanity's journey toward understanding the self. Equally readable is his comprehensive science lesson, where detailed circuit speak reads like an absorbing--yet often humorous--mystery novel. Skillfully presenting research studies and findings alongside their various implications, LeDoux makes a solid case for accepting a synaptic explanation of existence and provides to the reader generous helpings of knowledge, amusement, and awe along the way. --Liane Thomas --This text refers to an out of print or unavailable edition of this title. From Publishers Weekly Despite ongoing debate about the root cause of psychological disorders, most agree that the development of the self is central to the distinction between normality and psychopathology. Yet neuroscientists have been slow to probe the biological basis for our sense of self, focusing instead on states of consciousness. LeDoux (The Emotional Brain), professor at New York University's Center for Neural Sciences, has come up with a theory: it's the neural pathways the synaptic relationships in our brains that make us who we are. Starting with a description of basic neural anatomy (including how neurons communicate, the brain's embryological development and some of the key neural pathways), LeDoux reviews experiments and research, arguing that the brain's synaptic connections provide the biological base for memory, which makes possible the sense of continuity and permanence fundamental to a "normal" conception of self. Writing for a general audience, he succeeds in making his subject accessible to the dedicated nonspecialist. He offers absorbing descriptions of some of the most fascinating case studies in his field, provides insight into the shortcomings of psychopharmacology and suggests new directions for research on the biology of mental illness. While some may disagree with LeDoux's conclusion that "the brain makes the self" through its synapses, he makes an important contribution to the literature on the relationship between these two entities. Agents, Katinka Matson and John Brockman. (On-sale: Jan. 14) Copyright 2001 Cahners Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

《意志力是训练出来的》讲的是意志力对于一个人的成功的决定性作用。书中认为，意志力分为9层阶梯，你在哪一层，决定了你的人生停在哪一层；意志力就像肌肉，科学的锻炼可以让它无比强大；书中举了很多生动真实的案例，你可以看到一个家庭妇女如何成为100本畅销书的作家，你还会看到一家公司如何经历911的重创后，从废墟中重新走向卓越！ 意志力训练的五大核心步骤是：改变自己→掌控意识→习惯养成→情绪激励→突破极限。 海报：

In the past decade, we've heard a lot about the innate differences between males and females. So we've come to accept that boys can't focus in a classroom and girls are obsessed with relationships: "That's just the way they're built.""" In "Pink Brain Blue Brain," neuroscientist Lise Eliot turns that thinking on its head. Calling on years of exhaustive research and her own work in the field of neuroplasticity, Eliot argues that infant brains are so malleable that small differences at birth become amplified over time, as parents and teachers--and the culture at large--unwittingly reinforce gender stereotypes. Children themselves exacerbate the differences by playing to their modest strengths. They constantly exercise those "ball-throwing" or "doll-cuddling" circuits, rarely straying from their comfort zones. But this, says Eliot, is just what they need to do. And she offers parents and teachers concrete ways to help. Presenting the latest science from birth to puberty, she zeroes in on the precise differences between boys and girls, erasing harmful stereotypes. Boys are not, in fact, "better at math" but at certain kinds of spatial reasoning. Girls are not naturally more empathetic; they're allowed to express their feelings. By appreciating "how" sex differences emerge--rather than assuming them to be fixed biological facts--we can help all children reach their fullest potential, close the troubling gaps between boys and girls, and ultimately end the gender wars that currently divide us.